Harley-Davidson has announced that it will bring production of the Revolution Max platform for the North American market back to the United States, in a decision involving models such as the Pan America, Sportster S and Nightster.
According to the company, the move includes stages such as machining, powertrain assembly, painting and final assembly of the motorcycles. Operations will be concentrated at the brand’s facilities in Pennsylvania and Wisconsin, with a direct impact on the creation of new industrial and unionized jobs.
The decision was celebrated by the White House on social media. In a post on X, the official profile said the move represents a “win for American manufacturing” and highlighted that Harley-Davidson is bringing production of certain models back to the U.S. The message also emphasized the creation of more jobs, the strengthening of domestic manufacturing and the expansion of motorcycles “Made in America”.
The manufacturer said the decision was made at a time of changes in U.S. trade policy and shifts in the global trade environment. According to Harley-Davidson, this scenario has opened new opportunities to reinforce domestic production and expand the brand’s industrial presence in the country.
Under the new leadership of CEO Artie Starrs, the company says it intends to “get back to basics” and strengthen its manufacturing base in the United States over the long term. Harley-Davidson noted that the move had been planned for months and is part of a strategy to consolidate its identity as a brand linked to American production.
With 123 years of history, Harley-Davidson highlighted the role of generations of workers, including unionized employees, in building the brand’s image. The company also thanked its network of more than 500 dealerships in the U.S. and the riders who continue to support the manufacturer.
The Revolution Max platform is one of Harley-Davidson’s most modern mechanical bases and powers key models in the renewal of the brand’s portfolio, including adventure and urban motorcycles. With the return of production to the United States, the company seeks to reinforce its connection with local manufacturing and the tradition of American engineering.
Source and images: The White House / Harley-Davidson. This content was created with the help of AI and reviewed by the editorial team.
